Personal Development Plan
A representation plan built around the individual athlete: on-ice priorities, off-ice goals, and the timeline that connects them.
Built around the athlete.
A boutique hockey representation and management agency, built on honesty and relentless personal advocacy, never volume representation. From contract negotiation and development planning to family advising, every decision starts with what’s right for the athlete in front of us.
We handle the business.
You focus on the game.
Pro Division
Trust, preparation, and relentless advocacy, year-round. We maximize opportunities, protect our clients’ interests, and position them for sustained success during and after their playing careers, building a legacy that extends far beyond the game.
PWHL Certified · Women’s Pro Hockey
Family Advising
Every family’s goals are different. We take a personalized approach, helping families make informed decisions, protect long-term interests, and build a lasting legacy beyond the game.
Pro Division
Trust, preparation, and relentless advocacy, year-round. We maximize opportunities, protect our clients’ interests, and position them for sustained success during and after their playing careers, building a legacy that extends far beyond the game.
PWHL Certified · Women’s Pro Hockey
Family Advising
Every family’s goals are different. We take a personalized approach, helping families make informed decisions, protect long-term interests, and build a lasting legacy beyond the game.
Seven ways we work for our athletes
Belief is easy to state. Here’s what it looks like once a client is actually in the room.
Development Camps
Placement and preparation for the camps that matter, matched to where each player actually needs to be seen next.
Contract Negotiation
Every clause negotiated with one mandate: protect the athlete's interests and maximize the opportunity in front of them.
NIL Marketing
Building and protecting a personal brand early, so name, image, and likeness work for the athlete instead of around them.
Draft Prep
Interview readiness, media training, and a clear-eyed read on where a player stands heading into draft season.
Off Ice Resources
Strength, recovery, and performance staff on call: the infrastructure around the game, not just the game itself.
Family Advising
A direct line for the family behind the athlete: school, billeting, travel, and every hard conversation in between.
The people behind every decision
Every service above has a name attached to it. Here’s who’s actually in the room.
Bryan Jones
Founder-led since day one.Founder, CEO & Agent
Chadd Cassidy
VP & Director, Family Advising
Luc Marotte
Director, Men’s Pro Hockey
Julia Gosling
Associate Director, Player Development - Women’s Hockey
Mike Schafer
Director, Player Development
Francis Marotte
Director, Sports Performance
The athletes we represent
Every name on this list is a client we have chosen to represent.
Sadura
Grace Sadura
Northeastern University
Forward · Minnetonka, Minnesota
JSG
Collective
The side of the game that happens off the ice: name, image and likeness, marketing partnerships, and the brand work that sits behind both.
Meet the athletesHere’s where that starts
Whether you’re an athlete, a family, or an organization, reach out and a member of the JSG team will follow up directly.