NIL & Marketing

JSG Collective

The side of the game that happens off the ice.

The JSG Collective is how we represent our athletes away from the rink: name, image and likeness, marketing partnerships, and the brand work that sits behind both. Same principle as everything else we do: the athlete’s interests first, and a real person on the other end of the phone.

If you’re a brand or a partner, the athletes below are represented by JSG. Get in touch and you’re talking to the people who actually make the decision.

The athletes we represent

Womens Hockey

PWHL Certified
Grace Sadura, Northeastern University hockeyNCAA

Grace
Sadura

Northeastern University

Forward · Minnetonka, Minnesota

Hailey Armstrong, Bemidji State University hockeyNCAA

Hailey
Armstrong

Bemidji State University

Forward · Dawson Creek, British Columbia

Aynsley D’Ottavio, Quinnipiac University hockeyNCAA

Aynsley
D’Ottavio

Quinnipiac University

Defense · Rosedale, British Columbia

Addie Alvarez, Rochester Institute of Technology hockeyNCAA

Addie
Alvarez

Rochester Institute of Technology

Rochester, NY

Mens Hockey

Coming soon
Addie Alvarez of RIT in a puck battle

Contact us about NIL & marketing deals

Endorsements, appearances, campaigns, collaborations. If you want to work with one of our athletes, start here and a member of the JSG team will follow up directly.