Breakthrough Performance,
Unmatched Results.
Jones Sports Group is a founder-led hockey representation and management agency, built on one idea: every athlete gets our full attention. We’re not built to represent volume; we’re built to represent people we’ve actually chosen to work with, closely, for the long run.
The team behind that promise is credentialed, not just enthusiastic: our Director of Mens Pro Hockey is PHPA certified, and the agency is led directly by its founder, day to day, not delegated to a call centre of junior agents.
That approach splits into two connected disciplines: the Pro Division, focused on contract negotiation and career management on the ice, and Family Advising, focused on everything a family behind an athlete has to navigate off it. Below is what each side actually does.
Pro
Division
Trust, preparation, and relentless advocacy, year-round. We maximize opportunities, protect our clients’ interests, and position them for sustained success during and after their playing careers, building a legacy that extends far beyond the game.
Family
Advising
Every family’s goals are different. We take a personalized approach, helping families make informed decisions, protect long-term interests, and build a lasting legacy beyond the game.
Seven ways we work for our athletes
A representation plan built around the individual athlete: on-ice priorities, off-ice goals, and the timeline that connects them.
Placement and preparation for the camps that matter, matched to where each player actually needs to be seen next.
Every clause negotiated with one mandate: protect the athlete's interests and maximize the opportunity in front of them.
Building and protecting a personal brand early, so name, image, and likeness work for the athlete instead of around them.
Interview readiness, media training, and a clear-eyed read on where a player stands heading into draft season.
Strength, recovery, and performance staff on call: the infrastructure around the game, not just the game itself.
A direct line for the family behind the athlete: school, billeting, travel, and every hard conversation in between.