Built Around
the Athlete.
A boutique hockey representation and management agency, built on honesty and relentless personal advocacy, never volume representation. From contract negotiation and development planning to family advising, every decision starts with what’s right for the athlete in front of us.
We handle the business. You focus on the game.
Pro
Division
Trust, preparation, and relentless advocacy, year-round. We maximize opportunities, protect our clients’ interests, and position them for sustained success during and after their playing careers, building a legacy that extends far beyond the game.
Family
Advising
Every family’s goals are different. We take a personalized approach, helping families make informed decisions, protect long-term interests, and build a lasting legacy beyond the game.
Seven ways we work for our athletes
Belief is easy to state. Here’s what it looks like once a client is actually in the room.
Personal Development Plan
A representation plan built around the individual athlete: on-ice priorities, off-ice goals, and the timeline that connects them.
Development Camps
Placement and preparation for the camps that matter, matched to where each player actually needs to be seen next.
Contract Negotiation
Every clause negotiated with one mandate: protect the athlete's interests and maximize the opportunity in front of them.
NIL Marketing
Building and protecting a personal brand early, so name, image, and likeness work for the athlete instead of around them.
Draft Prep
Interview readiness, media training, and a clear-eyed read on where a player stands heading into draft season.
Off Ice Resources
Strength, recovery, and performance staff on call: the infrastructure around the game, not just the game itself.
Family Advising
A direct line for the family behind the athlete: school, billeting, travel, and every hard conversation in between.
The people behind every decision
Every service above has a name attached to it. Here’s who’s actually in the room.
Bryan Jones
Founder, CEO & Agent
Founder-led since day one.
Chadd Cassidy
VP & Director, Family Advising
Luc Marotte
PHPA CertifiedDirector, Mens Pro Hockey
Francis Marotte
Director, Sports Performance
JSG Collective
Led from inside the team you just met. A new chapter for Jones Sports Group is taking shape. Details to follow.
The roster is being built
Every name on this list will be a client we’ve chosen to represent, not the other way around. We’re taking the time to get that right.
Mens Hockey
Coming Soon
Womens Hockey
Coming Soon
Here’s where that starts
Whether you’re an athlete, a family, or an organization, reach out and a member of the JSG team will follow up directly.